In WooCommerce, upsells and cross-sells are product recommendations used to increase order value, but they appear in different contexts and serve different goals. Upsells encourage customers to buy a higher-end, upgraded, or more profitable alternative to the product they’re viewing. They’re typically shown on the single product page under “You may also like…” or similar. Cross-sells suggest complementary items that pair well with what’s already in the cart, like accessories or add-ons. Cross-sells usually display in the cart page to boost bundle purchases at checkout.
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