To add a digital product in WooCommerce, go to Products → Add New. Enter the product title and description. In the Product data box, select “Simple product,” then tick “Virtual” (no shipping) and “Downloadable.” Add the download file by uploading it or pasting a file URL, then set the download limit and expiry if needed. Set the regular price and sale price. Add a product image, categories, and tags. In Inventory, set SKU and stock status if you want. Publish the product and place a test order. After payment, customers can download from My Account and the order email.

If you want the best WooCommerce Analytics plugin, Metorik is often the top choice for store owners who need deeper reporting than WooCommerce core—with real-time dashboards, segmentation, cohorts, subscription reporting, exports, and automated digests. If you mainly need built-in reporting inside WordPress, WooCommerce’s own Analytics & Sales Reports (WooCommerce Admin) is solid for core reports, filters, CSV exports, and a customizable dashboard—without adding another paid tool. For multi-channel analytics (ads + attribution + unified dashboards), consider Glew.

WooPayments (WooCommerce Payments) works by letting your store process card payments directly on your checkout page. You connect it to your WordPress site, complete account verification, and then customers can pay using credit or debit cards. Orders, refunds, payouts, and disputes are managed inside your WooCommerce dashboard. Payments are processed by its payment partner, and your earnings are deposited to your bank account on a payout schedule. You can also track transactions, handle chargebacks, and review payment analytics from the same place.