Facebook for WooCommerce syncs your WooCommerce products, prices, and availability to a Meta catalog used by Facebook Shops and Instagram Shopping. It can add the Meta Pixel to your site for event tracking (views, add to cart, purchases) and helps you measure ad performance. Many setups also support Conversions API to send events server-side for more reliable tracking. Once connected, you can create dynamic product ads, retarget visitors, and tag products in posts where supported. It also provides diagnostics for catalog sync issues, and lets you control which products are included or excluded from the catalog. It’s the standard WooCommerce-to-Meta bridge.

A variable product in WooCommerce is a single product that offers multiple variations based on attributes like size, color, material, or style. Each variation can have its own price, SKU, stock quantity, image, and shipping details. Customers choose the options on the product page using dropdowns, and WooCommerce adds the selected variation to the cart. Variable products are best when you sell the same item in different options, but you want to manage it under one product page. This keeps your store clean and helps buyers compare choices easily without browsing multiple separate products.

To convert WooCommerce to catalog mode, decide what you want disabled: pricing, Add to Cart, cart, or checkout. Then install a catalog mode or hide-purchase plugin and enable options like “Disable cart and checkout” and “Hide Add to Cart button.” If you want a manual method, you can redirect cart and checkout pages to another page and remove Add to Cart using custom code, but plugins are faster and safer. Add a CTA button like “Request Quote” to collect inquiries. After changes, test as a guest and logged-in user to ensure buying is blocked.

To set up a payment gateway in WooCommerce, log in to WordPress admin and go to WooCommerce → Settings → Payments. You will see available gateways like Cash on Delivery, Bank Transfer, PayPal, Stripe/WooPayments, etc. Click the gateway you want, then Enable it and open Manage. Add required details like API keys, business email, or bank info. Save changes, then run a test checkout using a test product. Finally, confirm order emails and payment status update correctly.