WordPress is free when self-hosted because the WordPress.org software is open-source and costs nothing to download or use. However, running a self-hosted WordPress site is not completely free. You still need a domain name and web hosting to put the site online. You may also pay for premium themes, paid plugins, email hosting, backups, security tools, or developer help. Many hosts include free SSL, but advanced performance features can cost extra. So, WordPress itself is free, while the website’s setup and upkeep usually require a budget. If you use free themes and plugins, costs can stay low, but not zero.
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