Usually, yes—for advanced SEO. Wix now covers the basics well (editable titles/meta, robots tags, sitemaps, structured data, and an SEO setup wizard), so small sites can rank if content is strong. WordPress is typically better when you need deeper control and scalability: you choose hosting, tune performance, manage redirects, customize schema, and extend technical SEO with mature plugins like Yoast or Rank Math. Wix is easier to “do SEO correctly” quickly, but WordPress gives more flexibility for large content sites, complex architecture, and long-term SEO-led growth. If SEO drives revenue, WordPress is usually the safer bet overall today.
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