Facebook for WooCommerce syncs your WooCommerce products, prices, and availability to a Meta catalog used by Facebook Shops and Instagram Shopping. It can add the Meta Pixel to your site for event tracking (views, add to cart, purchases) and helps you measure ad performance. Many setups also support Conversions API to send events server-side for more reliable tracking. Once connected, you can create dynamic product ads, retarget visitors, and tag products in posts where supported. It also provides diagnostics for catalog sync issues, and lets you control which products are included or excluded from the catalog. It’s the standard WooCommerce-to-Meta bridge.
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