Variants in WooCommerce are called product variations. They are different versions of one variable product, based on attributes like size, color, material, or style. For example, one “T-Shirt” product can have variations like Small/Blue, Medium/Blue, Large/Black, and so on. Each variation can have its own SKU, price, stock quantity, image, weight, and shipping class. Customers choose attribute options on the product page, and WooCommerce selects the matching variation to add to cart. Variations help keep your catalog cleaner because you don’t need separate products for every option combination.
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